One of the most common questions I hear from clients — especially those just starting to invest — is: "I have some money to invest. Where should I put it?" The answer depends on your income, your goals, whether you have children, and what your tax situation looks like in retirement. But there is a general priority order that works for most Canadians.

Your four main account options

Before we get to the priority order, here's a quick look at each account type and what makes it unique:

TFSA
Tax-Free Savings Account

Grow and withdraw money completely tax-free. Withdrawals don't affect OAS or GIS benefits in retirement.

Tax-free growth & withdrawal
RRSP
Registered Retirement Savings Plan

Contributions reduce your taxable income today. Investments grow tax-sheltered until you withdraw in retirement.

Tax deduction + deferred growth
RESP
Registered Education Savings Plan

Save for your child's education with government matching grants up to $7,200 per child over their lifetime.

Free government grants
Non-Reg
Non-Registered Account

No contribution limits and no tax shelter. Full flexibility with no restrictions on access or amount.

No limits, full flexibility

The recommended priority order

For most Canadian families, here is the order Carrie recommends when deciding where to invest your next available dollar:

1

Employer RRSP match — if available, always do this first

If your employer matches RRSP contributions, contribute at least enough to capture the full match. This is an immediate 50–100% return before a single investment gain occurs. No other financial move delivers that kind of instant return.

2

RESP — if you have children under 17

Contribute at least $2,500 per child per year to receive the full annual Canada Education Savings Grant (CESG) of $500. The government is giving you free money — this should take priority over most other investing. Over a child's lifetime, this can add up to $7,200 in grants, plus all the investment growth on top.

3

TFSA — flexible, powerful, and right for most Canadians next

For most people, the TFSA is the next best home for your money. Tax-free growth and completely tax-free withdrawals make it ideal for almost any goal — whether that's a home down payment, car, emergency fund, or retirement savings. Withdrawals don't count as income, so they never affect your OAS, GIS, or other income-tested government benefits.

4

RRSP — especially if your income is above $80,000

If you're earning $80,000 or more, RRSP contributions deliver powerful tax refunds that you can reinvest immediately. The higher your income today, the more valuable the deduction becomes — especially if you expect your tax rate to be lower in retirement. A $20,000 RRSP contribution in a 43% tax bracket saves $8,600 in taxes this year.

5

Non-registered — once registered accounts are maximized

Once your TFSA and RRSP contribution room is used up, a non-registered account is an excellent overflow vehicle. There are no contribution limits, capital gains are taxed at a preferential rate, and Canadian dividends receive a tax credit — making it more tax-efficient than it might seem.

Carrie's practical tip: For most of my clients with children, we prioritize the RESP first (to capture government grants), then split remaining savings between the TFSA and RRSP based on current income. If you're unsure which order is right for your situation, let's walk through it together — the right answer changes based on your income, family situation, and retirement timeline.

TFSA vs RRSP: the one question that decides it

The single most important factor in choosing between TFSA and RRSP is: Is your marginal tax rate today higher or lower than it will be in retirement?

$7,0002025 TFSA annual contribution limit
18%Of 2024 earned income — your 2025 RRSP limit
$2,500RESP contribution per year that maximizes the annual CESG grant

Side-by-side comparison

AccountTax deductionTax-free growthTax-free withdrawalAffects OAS/GIS?Best for
TFSANoMost goals, any income
RRSPYesHigh earners, retirement
RESPTaxed in student's handsNoChildren's education
Non-RegYesOverflow investing

The bottom line

There's no single right answer for everyone — the best account strategy depends entirely on your personal income, life stage, family situation, and retirement goals. But the framework above gives you a strong starting point. And if you're not sure where you fall, a brief conversation with Carrie can give you a clear, personalized answer in minutes.

Ready to figure out your own priority order? Book a free consultation with Carrie — she'll review your current accounts, income, and goals and give you a clear, concrete recommendation tailored to your situation.